|
4/15/10
PulseDirect recognized for Best Vehicle Graphics at SAMMY Awards
PA marketing firm helps Smith & Wesson Security Services win first place at Las Vegas event
Elizabethtown, PA – PA marketing firm PulseDirect is pleased to announce its work has been awarded the first-place prize for Best Vehicle Graphics at the 15th Annual SAMMY Awards.
Presented March 23, 2010, at the Venetian Resort Hotel & Casino in Las Vegas, the award recognized Pulse for creating a high-impact exterior vehicle design for its client Smith & Wesson Security Services. The vehicle graphics are just one element in a long line of branding and marketing campaigns that PulseDirect has executed for the security company since its inception in April 2008.
“We're proud to have helped Smith & Wesson Security Services win another key SAMMY award for branding execution,” said Mark Scheetz, vice president of PulseDirect. “Today's consumers base their decisions on branding more than ever; and with an iconic brand like Smith & Wesson Security Services, it's especially important to stand out from the competition while reinforcing the company image.”
The SAMMY Awards, hosted by Security Sales & Integration Magazine, recognize leading security firms each year for their sales, marketing and installation efforts.
In addition to winning for Best Vehicle Graphics, PulseDirect and Smith & Wesson Security Services were also recognized with a nomination for Best Display Advertisement. In 2009, the companies also won top honors for the event's most prestigious award: Best Overall Integrated Marketing Campaign. This year, Safe Home Security, another PulseDirect client, was a finalist for Best Sales Brochure.
“Being recognized at the SAMMYs is a great honor for Smith & Wesson Security Services and all the professionals that make up our dealer network,” said Wayne Wahrsager, CEO of Smith & Wesson Security Services. “This award is yet another reflection of our commitment to equipping our dealers with marketing elements that grab attention and attract new customers.”
To be considered for the Best Vehicle Graphics award, PulseDirect's designs had to meet specific judging criteria, including: overall layout, color scheme, symmetry to the vehicle size, readability, and company representation.
PulseDirect currently produces all marketing materials and collateral for Smith & Wesson Security Services, which is operated by NationWide Digital Monitoring Co., Inc., in a licensing agreement with Smith & Wesson Corp.
About PulseDirect
PulseDirect is a direct marketing and design agency offering a wide range of creative services for the security market and many other industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures and Web design, as well as printing and mailing services. Based in Elizabethtown, Pennsylvania, PulseDirect offers a full spectrum of marketing strategies for any size business, including email marketing, search engine optimization (SEO), eCommerce design & integration, and brand identity. For more information on PulseDirect, call (800) 411-6256 or visit www.pulsedirect.com
|
