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2/17/09
PulseDirect revamps marketing for Lawall Orthotics & Prosthetics
Creative firm executes Web site redesign, SEO, and targeted direct-mail campaigns
Elizabethtown, PA – PulseDirect announces it has completed its rollout of revamped marketing materials for Lawall Orthotics & Prosthetics.
Headquartered in Philadelphia, Lawall selected PulseDirect in 2008 to help bolster its marketing efforts throughout Pennsylvania and surrounding states with a broad spectrum of materials that included print brochures, targeted direct-mail campaigns and a completely redeveloped Web site.
Giving a fresh, professional look to Lawall's marketing, PulseDirect will help the group build patient awareness and secure more physician referrals throughout the Mid-Atlantic region.
"As a trusted provider and widely recognized leader in the field of orthotics and prosthetics, Lawall demands professional, inviting marketing materials that closely match and reinforce that reputation," said Mark Scheetz, vice president of PulseDirect. "We're happy to have been chosen by Lawall to provide that expertise as we help them acquire even more patients who can benefit from their services."
Lawall's new Web site features new copy, design and navigation, all coded and programmed by PulseDirect's in-house Web development team. PulseDirect also implemented key strategies for search engine optimization (SEO), which will help prospective patients and doctors find Lawall's Web site more easily via search engines such as Google and Yahoo.
The new design elements from the Web site have also been transferred to Lawall's print materials, creating a consistent look and feel across all marketing. In addition to designing Lawall's new direct-mail pieces, PulseDirect also handles the printing and mailing for each physician referral campaign.
Founded in 1977, Lawall Orthotics & Prosthetics operates 16 offices throughout Pennsylvania, New Jersey, Delaware and Maryland. The company offers one-on-one, personalized care for hundreds of patients and can custom-design all devices with its own fabrication lab.
About PulseDirect
PulseDirect is a direct marketing agency offering a wide range of creative services for industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures, Web design, as well as printing, mailing and other services.
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