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1/23/09
PulseDirect designing new marketing materials for Harrisburg University
Agency developing direct mail and admissions collateral for the science & technology university
Elizabethtown, PA – College marketing just got a little smarter.
PulseDirect, a direct marketing & design firm specializing in college materials, was recently selected by the marketing & communications department at Harrisburg University of Science & Technology to help develop its undergraduate admissions marketing.
Based around HU's new slogan, "Think.Discover.Connect," the marketing campaigns will include a full spectrum of materials, including admissions brochures, pocket folders, and direct mail, as well as newspaper, magazine and online advertising.
"We're excited to bring this concept to life with a wide range of new marketing materials for Harrisburg University's marketing team," said Chris Flohr, president of PulseDirect. "Using what we've learned from over a decade of experience in college marketing, PulseDirect can develop an effective campaign that’s unique to HU, and in-synch with their marketing goals."
PulseDirect is also developing Harrisburg University's college fair and tradeshow materials, which include various display pieces and brochures outlining Harrisburg's science and technology programs.
"What makes HU unique is their hands-on approach to learning, and that's exactly what we wanted to get across in their marketing," said Tom Sabin, creative director at Pulse. "We're giving a fresh, exciting look to these programs, while reinforcing the ideas and slogan created by Harrisburg's marketing team."
Centered in Dauphin County, Pennsylvania, Harrisburg University offers undergraduate, graduate, and certificate programs in applied science and technology fields.
About PulseDirect
PulseDirect is a direct marketing agency offering a wide range of creative services for industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures, Web design, as well as printing, mailing and other services.
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