09/01/08

PulseDirect secures new partnership with NationWide Digital Monitoring Co.
Agency will handle all marketing for new security services and elite security dealer network

Elizabethtown, PA – Creative agency PulseDirect has been selected by NationWide Digital Monitoring Co., Inc to handle all marketing for the recently announced Smith & Wesson Authorized Security Dealer Network.

NationWide Digital Monitoring Co., Inc, using the Smith & Wesson Brand and logo under a unique licensing agreement, will employ PulseDirect’s creative services to help market its newly branded line of electronic security products and monitoring.

PulseDirect will oversee all creative work associated with the program, including direct-to-consumer campaigns and dealer-targeted marketing for the new Smith & Wesson Authorized Security Dealer Network.

“Smith & Wesson Security Services brings together two of the biggest names in the fields of security and protection,” said Mark Scheetz, vice president of PulseDirect. “As we expand our partnership with NationWide Digital Monitoring, we’re excited to help position this new brand in a highly competitive $100 billion security industry.”

PulseDirect will oversee NationWide Digital Monitorings full portfolio of planned marketing, including brochures, print advertising, Web design, and tradeshow materials, among many others.

PulseDirect, specializing in direct marketing for the security industry, has already partnered with NationWide Digital Monitoring and its parent company, New York Merchants Protective Co., Inc. since 2005.

“PulseDirect has consistently produced first-rate creative work for each of our divisions,” said Eric R. Wahrsager, VP of Marketing and Development for NYMPC. “Their talent, expertise and responsiveness to our needs has helped fuel our growth over the last three years. They have been an invaluable asset to our company and will be integral the launch and success of Smith & Wesson Security Services.”

About PulseDirect
PulseDirect is a direct marketing agency offering a wide range of creative services for industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures, Web design, as well as printing, mailing and other services.

About NationWide Digital Monitoring Co., Inc.
NationWide Digital Monitoring Co., Inc. provides premier central station monitoring services to security dealers, businesses and residential properties across North America. A division of New York Merchants Protective Co., Inc., NationWide Digital Monitoring has been offering the latest innovations to the security industry since 1979. Comprehensive services include 24/7 customized monitoring, Remote Video Monitoring and off site storage, environmental control monitoring and industrial process monitoring, among many others. The company operates its own UL-listed National Industrial Monitoring Center and has been certified as a “Five Diamond Central Station” by the Central Station Alarm Association. For more information on NationWide Digital Monitoring or New York Merchants Protective Co, Inc. call (888) NYMP-911 or log on to www.nympc.com .

About Smith & Wesson
Smith & Wesson Holding Corporation, a global leader in safety, security, protection and sport, is parent company to Smith & Wesson Corp., one of the world’s largest manufacturers of quality firearms and firearm safety/security products and parent company to Thompson/Center Arms, Inc., a premier designer and manufacturer of premium hunting rifles, black powder rifles, interchangeable firearms systems and accessories under the Thompson/Center brand.  Smith & Wesson licenses shooter protection, knives, apparel, and other accessory lines.  Smith & Wesson is based in Springfield, Massachusetts with manufacturing facilities in Springfield, Houlton, Maine, and Rochester, New Hampshire.  The Smith & Wesson Academy is America’s longest running firearms training facility for law enforcement, military and security professionals.  For more information on Smith & Wesson, call (800) 331-0852 or log on to www.smith-wesson.com. For more information on Thompson/Center Arms, log on to www.tcarms.com.


Smith & Wesson is a registered trademark of Smith & Wesson Corp., used under License by Nationwide Digital Monitoring Co., Inc. 75 West Merrick Road, Freeport, NY 11520 (888) 600-1852.