|
06/06/08
PulseDirect launching new Web site for Ronald McDonald
House Charities
Total redesign will give exciting new look to the Central-PA chapter
Elizabethtown, PA –The more smiles, the better.
That’s the simple, but powerful concept behind PulseDirect’s new web site for Ronald McDonald House Charities of Central Pennsylvania.
Completely redesigning the current site, PulseDirect will bring a more professional, engaging look to the organization, whose core mission is to support programs that improve the health and well being of children.
Creative Director Tom Sabin will lead the project, creating the new design and site structure, as well as enhancing navigation and usability.
“When people think of Ronald McDonald House, they are immediately reminded of the many children who benefit from this organization every year,” says Sabin. “Our goal is to ensure that their online presence provides that same type of immediate recognition, while also looking up to date and engaging.”
Based in Hershey, RMHC of Central Pennsylvania provides temporary housing to out-of-town families of seriously ill children hospitalized at Penn State Children’s Hospital. The organization also supports and sponsors numerous not-for-profit programs throughout the year, all aimed at assisting children in Central PA.
“The creative team at PulseDirect has given us an extremely generous gift of expertise and talent,” says Debra Barry, community relations coordinator for RMHC. “The overhaul of our Web site and many other media ventures has been long overdue. We are overwhelmed to be adopted by PulseDirect as it is a very important year for us.”
RMHC of Central PA will break ground this year on a new expansion of the house. The construction will add 15 bedrooms, as well as expanded living areas for its temporary residents.
Ronald McDonald House Charities and its network of chapters operate in 51 countries around the world. As a whole, the organization has awarded hundreds of millions of dollars in grants and charitable program services.
PulseDirect will redesign the Central-PA chapter’s Web site to better represent the organization’s values and efforts, and to make it more consistent with the Ronald McDonald House brand.
“On behalf of all of the families and children we serve in South Central Pennsylvania, we thank Pulse Direct for their compassion and kindness," says Barry.
About PulseDirect
PulseDirect is a direct marketing agency offering a wide range of creative services for industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures, Web design, as well as printing, mailing and other services.
|
