03/20/08

PulseDirect generates ongoing sales stream for
Flohr Pools, Inc.
4-year marketing partnership making waves in the pool & spa industry

Elizabethtown, PA – Four years ago, PulseDirect had a simple plan for their new postcard campaign for Flohr Pools.

The goal: Hit the target market with cannonball force.

The result: Increased sales and a surge of new leads for the PA-based pool & spa company.

The campaign’s success led Flohr Pools to seek even more mailings and promotional materials from PulseDirect, a creative agency specializing in direct marketing for the pool & spa industry.

Today, PulseDirect continues to drive sales for Flohr Pools with professionally designed catalogs and timely postcard mailings – a carefully planned strategy that the creative team at Pulse now likes to call “Cannonball Marketing.”

“Since 2003, Flohr Pools has trusted us with all their direct marketing needs,” says Mark Scheetz, vice president of PulseDirect. “We’re thrilled to continue helping the growth of their business as these campaigns produce the same powerful results, every season.”


PulseDirect produces four promotional catalogs every year for Flohr Pools, as well as other marketing projects. In addition to designing each marketing piece, Pulse executes the campaigns with their one-stop printing and mailing services.

“For nearly five years, PulseDirect's creative work and marketing strategies have helped drive sales, as well as new leads for our business,” says Kim Piper, sales manager for Flohr Pools. “From direct-mail postcards to our 16-page catalogs, they've handled our marketing from start to finish with professional design, printing and customer service.”

Headquartered in Chambersburg, Pennsylvania, Flohr Pools operates at three locations along the East Coast, including showrooms in Hagerstown, Maryland, and Martinsburg, West Virginia. The company is an eight-time recipient of the AQUA 100 award, presented to the nation’s best pool & spa dealers by AQUA Magazine.

“In the pool & spa industry, it’s absolutely critical that businesses stand out from their competition,” says Scheetz. “Our job as creative agency is to take Flohr Pool’s award-winning business and translate that into a cohesive marketing campaign that grabs attention, acts as a resource for customers—and produces tidal-wave results.”

About PulseDirect
PulseDirect is a direct marketing agency offering a wide range of creative services for industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures, Web design, as well as printing, mailing and other services.