09/05/07

PulseDirect makes a splash with automated postcard program for Arch Chemicals, Inc.

Online system lets pool and spa dealers launch their marketing campaigns from start to finish

Elizabethtown, PA – Select a postcard. Customize it. Send it off!

That’s the simplicity of PulseDirect’s postcard program for Arch Chemicals, a global manufacturer of specialty chemicals and products for the pool and spa industry.

With PulseDirect’s easy-to-use Web sites, dealers throughout the nation can reach out to potential customers by creating powerful postcard campaigns in a matter of seconds.

Dealers simply log on, select from an assortment of pre-designed postcards, and customize them with their own contact information and promotions. Dealers then select the quantity, place the order, and they’re done. PulseDirect handles everything else from there, including printing, mailing, and any final design work that the dealers may request.

Consistently boosting sales and attracting new customers, PulseDirect’s automated postcard program is currently being used by dealers of three unique brands within Arch chemicals: Poolife, Baquacil, and BaquaSpa Brilliance.

“For more than three years, our partnership with Arch Chemicals has resulted in fantastic marketing results—not only for the company but for its independent dealers,” says Mark Scheetz, vice president of PulseDirect. “Our online postcard program now makes it even easier for these dealers to speak to their target market with high-impact campaigns that are proven to generate response.”

In collaboration with Arch, PulseDirect generates unique mailing lists for dealers based on pool owners closest to their store location, or in proximity of any zip code that dealers specify. In many cases, postcards are printed and mailed to customers in as little as seven days.”

“These days, companies in every industry are looking for faster, more cost-effective ways to execute their marketing campaigns,” says Scheetz. “We are pleased to offer the technology to achieve those goals, backed by the fresh, first-rate creative work that we’ve always been known for.”

About PulseDirect
PulseDirect is a direct marketing agency offering a wide range of creative services for industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures, Web design, as well as printing, mailing and other services.