06/28/07

PulseDirect launches new look and marketing campaigns for two divisions at the Ambulatory Surgery Center of Brooklyn

Agency unveils new logos, collateral and targeted postcard mailings for the New York-based medical centers

Elizabethtown, PA – Who knew podiatry and endoscopy could be such hot topics?

Thanks to the creative team at PulseDirect, that’s exactly what people are talking about all throughout New York City, and they’re going straight to the Ambulatory Surgery Center of Brooklyn to find out more.

Specializing in creative marketing for the healthcare industry, Pulse was selected by the center to create a new brand image for two of its divisions: The Footcare Center and The Endoscopy Center.

The result: Two attractive new logos and engaging company brochures that are designed to inform, educate, and drive new patients to the centers.

“When creating marketing material for any healthcare company, it’s important that it be clean, easy to understand, and designed in a way that makes people feel comfortable,” says Mark Scheetz, vice president of PulseDirect. “With that in mind, we gave the Ambulatory Surgery Center divisions a professional new look that paints a clear picture of the high quality medical care they’ll receive.”

To help get the word out about the centers’ new image, PulseDirect also coordinated two direct mail postcard campaigns targeted to potential new customers in the New York area. The campaigns involved full design, printing and mailing, all handled by PulseDirect.

“Postcards are still one of the most powerful forms of direct mail,” says Scheetz. “After creating a new look for the Ambulatory Surgery Center, we were more than happy to help attract new patients with our one-stop design, printing and mailing services.”

"With ASC's state of the art facility, our goal has always been to build awareness of the technology, personalized attention and high-quality treatment that our patients receive on a daily basis. Pulse continues to help us get that message to our core market and increase patient volume at The Podiatry Center and The Endoscopy Center," says Damon Lazar, Director of Marketing at The Ambulatory Surgery Center of Brooklyn.

About PulseDirect
PulseDirect is a direct marketing agency offering a wide range of creative services for industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures, Web design, as well as printing, mailing and other services.