05/25/07

PulseDirect powers new direct marketing for Potomac College

Overhauled brochures and targeted mailings give the college a new “marketing edge”

Elizabethtown, PA – College marketing has just been taken to a higher level.

PulseDirect, a leader in direct marketing solutions for higher education, has launched powerful new direct-mail campaigns for Potomac College, based in Washington, D.C.

Aimed at potential new students, the campaigns include direct mail brochures, postcards and mail-back inquiry forms, all designed and executed by PulseDirect. The work has given a whole new look to Potomac’s marketing materials, which are positioned to attract high-quality prospects who are interested in programs at the college. 

“We’re pleased to announce our ongoing partnership with Potomac College,” says Mark Scheetz, vice president of PulseDirect. “The marketing pieces we’ve designed not only reinforce the high standards of education that Potomac upholds, but they also excite potential new students about getting their degree and pursuing post-college opportunities.”

With two campuses in the Washington, D.C. area, Potomac College offers Bachelors and Associates degrees in over a dozen part-time and full-time programs.

Already receiving response from potential students, Potomac’s new marketing materials are proving to be an invaluable recruitment asset for the college’s admissions department.

“Pulse Direct has helped to secure our marketing edge in the highly competitive market of education,” says Asha Ellison of Potomac College. “The team at Pulse is always highly motivated, dedicated, and fun to work with. They know what we want and they deliver a superb product. The staff always goes the extra mile to ensure we meet our budget and deadlines.”

About PulseDirect
PulseDirect is a direct marketing agency offering a wide range of creative services for industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures, Web design, as well as printing, mailing and other services.