Crystal Pools, Inc.

About the Client

Crystal Pools, Inc. is one of Central PA's oldest and most trusted providers of in-ground and above-ground swimming pools, spas and hot tubs. Founded in 1964, Crystal Pools has won numerous awards for the construction and design of their pools. The company is an 8-time winner of the prestigious Aqua 100 Award, given only to the top 100 pool and spa companies in North America. Today, Crystal Pools operates out of 3 locations in Central Pennsylvania.

Overview

Crystal Pools has trusted Pulse for results-generating creative and marketing strategies since 2006. Early on, they approached Pulse for help with its direct mail campaigns, including postcard mailers and sales flyers. Once the team at Crystal Pools saw the quality of the work and the expertise of Pulse's marketing professionals, they kept coming back for more. Today, Pulse serves as an extension of Crystal Pools' business... handling almost every aspect of their print and digital marketing.




The Work

Website Design & Development
Completely redesigned website with responsive, mobile-friendly design and content management system (CMS)

Direct Mail
Design, printing and mailing of timely direct-mail postcards and sales flyers

Catalog Design & Print
Comprehensive design and yearly refresh of 20-page pool catalog – a cornerstone of Crystal Pool's marketing literature

Social Media & Blog
Engaging content marketing and social media management, including Facebook, Google+, Pinterest, YouTube & Houzz

Email Marketing
Email design and delivery for key sales events, promotions and announcements

Business Cards and Letterhead
Design and printing of staff business cards and company letterhead


What the Client Says

"Crystal Pools, Inc. has a long working relationship with Pulse that started with postcard design and printing, sale flyers and literature. Our newest partnership was having Pulse take over the digital marketing for our company. They have far exceeded our expectations with this project. Crystal’s totally new responsive website, social media marketing through Facebook, YouTube, Google+ and other avenues has been outstanding! Pulse has been able to maintain and combine all of these digital platforms to coincide with our promotions, making sure we reach the digital consumer of today. We look forward to our continuing relationship with Pulse in the future, as we expand our print and digital marketing strategies."
– Joshua Culp
Branch Manager/Marketing Coordinator
Crystal Pools, Inc.


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200 S. Chestnut Street
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